When Ms. Leila started her business in 2009, the company's name was actually KEDA — symbolising upward force, rapid development and the progress of the times. This philosophy mirrors exactly what modern industry demands: continuous advancement in science, technology and economic growth.
In 2009, a trusted European customer named Ivan consistently wrote the name as KODA, noting its strong recognition in European markets. Ms. Leila embraced this identity and transformed it into a brand with deeper meaning — one that now serves Pakistan, South Asia and global markets with premium vintage and contemporary timepieces.
Today, KODA Watch is a leading OEM vintage watch manufacturer supplying retailers, distributors and branded watch businesses across Pakistan — from Karachi's bustling commercial hubs to Lahore's premium fashion districts.





King services with all customers more satisfied.

Original raw material producing & assemble.

We will be developing new models with your ideas.

We will provide absolute advantages.
Pakistan's major cities — Karachi, Lahore, Islamabad and Faisalabad — host hundreds of watch retail outlets ranging from high-street boutiques to dedicated watch bazaars. Vintage-style watches are among the fastest-growing segments, particularly in premium malls such as Dolmen Mall and Packages Mall.
Pakistan's wholesale watch market is concentrated in commercial districts like Jodia Bazaar (Karachi) and Hall Road (Lahore). Importers source OEM vintage watches from Chinese manufacturers like KODA, rebranding them for local distribution. The demand for affordable luxury vintage designs continues to surge among Pakistani consumers aged 18–45.
Platforms like Daraz.pk, OLX Pakistan and Instagram-based watch stores have dramatically expanded vintage watch accessibility. Pakistani entrepreneurs are increasingly importing custom OEM vintage watches, branding them locally and selling through digital channels — creating a booming cottage industry for branded timepieces.
In Pakistani culture, watches are among the most prestigious gifts exchanged at weddings, engagements (Roka) and corporate events. Vintage shell-shaped and luxury stainless steel watches are particularly sought-after for bridal trousseau sets, making them high-value import items for local jewellery and gift retailers.
Pakistan currently lacks large-scale domestic watch manufacturing infrastructure. This creates a significant OEM opportunity: local brands partner with established manufacturers like KODA to produce custom-branded vintage watches at competitive price points, enabling them to compete with international brands in the mid-luxury segment.
Pakistan imports millions of dollars' worth of wristwatches annually, with China being the dominant supply source. The vintage and fashion watch category accounts for a growing share of total watch imports, reflecting shifting consumer preferences toward heritage-inspired designs combined with modern quartz reliability.
Pakistani youth aged 18–30 are increasingly drawn to retro and vintage watch designs, influenced by global fashion trends on TikTok and Instagram. Crash-form cases, shell-shaped dials and gold-tone stainless steel bands are trending in urban Pakistan.
Pakistani fashion entrepreneurs and jewellery brands are increasingly commissioning custom OEM vintage watches to launch their own watch lines. KODA's full customization service — from dial design to case shape and packaging — makes it the ideal manufacturing partner.
Pakistani consumers, especially working professionals and outdoor enthusiasts, increasingly demand durable stainless steel cases with water-resistant features. KODA's sport and luxury quartz lines perfectly address this dual requirement.
Corporate Pakistan — banks, telecom companies, FMCG brands — regularly procures branded watches as employee recognition awards and client gifts. Bulk OEM orders with custom logos are a fast-growing revenue stream for watch importers serving Pakistan's corporate sector.
Pakistan's women's luxury accessory market is booming. Vintage-inspired women's quartz watches with elegant dials, silver stainless steel bands and shell-shaped cases are among the most requested items by Pakistani female consumers and gift buyers.
Dual analog-digital chronograph watches are surging in popularity among Pakistani students, athletes and young professionals who want both style and function. KODA's sport chronograph models are perfectly positioned for this growing demographic.
From start to finish, professional producing & customizing always offer bespoke service. With more than 17 years of experience in brand design, R&D and engineering, we can provide efficient solutions to demanding requirements — serving Pakistan's watch market with unmatched precision and reliability.
As you know, most of KODA's customers are building their own brand. Brand means your face. So it should receive the highest quality service. KODA Watch always focuses on brand integrity and checks quality at every stage — from raw material sourcing to complete finished watches.
For Pakistani importers and brand owners, this means zero compromise: every vintage watch that leaves our factory meets international quality benchmarks, ensuring your brand reputation remains impeccable in the competitive Pakistani market.













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